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This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make—that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments?And then you have to sell the things, of course, so the last part is focused in the marketing process. You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales.Written by renowned luthier Leo Lospennato (author of the bestseller "Electric Guitar and Bass Design") this book represents the new standard in solid-body guitar making, and the only resource that presents both the technical and commercial aspects of the fascinating art of building musical instruments.

This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make—that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments?And then you have to sell the things, of course, so the last part is focused in the marketing process. You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales.Written by renowned luthier Leo Lospennato (author of the bestseller "Electric Guitar and Bass Design") this book represents the new standard in solid-body guitar making, and the only resource that presents both the technical and commercial aspects of the fascinating art of building musical instruments.

Reiki Marketing: Step By Step Marketing For Your Reiki Healing Sessions, Reiki Classes, and Reiki Workshops. Learn how others have Marketed their Healing Talents, and How You can do the same.

Clearly explains each step in the pottery-making process, from digging the crude clay to marketing the finished product

Using inspiring visual examples, this handbook simplifies the complexities of watercolor painting, so artists of all levels can build their skills and achieve better results. Presented in an easy-to-reference format that covers everything from materials to marketing, this guide provides artists with simple, direct instruction for: using tonal values to create a better painting; creating attractive pen and watercolor drawings; using glazes to create atmosphere and mood; directing the viewer's eye by controlling focus and edges; painting subjects every artist must master. Wade includes trouble-shooting tips, self-critique questionnaires and helpful hints artists can quickly absorb and apply. With its unique, interactive approach to teaching, this guide is the next best thing to attending a one-on-one workshop.

This revolutionary new book for the sales and marketing profession shows how to apply the successful principles of process and quality improvement to the entire sales process - from marketing to sales to customer service - in a way that is fun and easy to understand. Sales Process Engineering is an outstanding guide to better equip sales professionals to work more effectively with external customers while engineering personal success. Written as a unique, three-person narrative, you'll feel as if you are participating in a lively and insightful three-day workshop. This entertaining style is straightforward, practical, and introduces 12 well-tested process problem-solving tools and a variety of relevant principles. Concepts such as TQM, behavioral psychology, continuous improvement, just-in-time, and the Theory of Constraints are directly applies to the sales and marketing arena. The author also shares his recent interview with Dr. J. M. Juran. An extremely valuable, comprehensive book, Sales Process Engineering is a magnificent introduction to ideas and principles that might otherwise take years to learn.

Clearly explains each step in the pottery-making process, from digging the crude clay to marketing the finished product

A bewildering variety of tools, clever marketing copy, and lack of knowledge can lead even the most determined new woodworker to make many unnecessary purchases, causing frustration or retreat. Written for true beginners, Your First Shop offers inspiration and encouragement, guiding readers toward smart tool choices by providing realistic, reliable information. Best-selling author Aimé Ontario Fraser started working with wood in high school, and has taught extensively in workshops and classes since. Your First Shop brings that experience to readers. Woodworkers of every taste can find a shop style that works for them in one of the book's four sections: The Essential Shop, The Basic Shop, The Efficient Shop, and The Well-Rounded Shop. Topics include how each tool is used and what it is used for. The book also offers extensive advice on choosing a location for the shop, maximizing available space, and planning for future expansion.

This revolutionary new book for the sales and marketing profession shows how to apply the successful principles of process and quality improvement to the entire sales process - from marketing to sales to customer service - in a way that is fun and easy to understand. Sales Process Engineering is an outstanding guide to better equip sales professionals to work more effectively with external customers while engineering personal success. Written as a unique, three-person narrative, you'll feel as if you are participating in a lively and insightful three-day workshop. This entertaining style is straightforward, practical, and introduces 12 well-tested process problem-solving tools and a variety of relevant principles. Concepts such as TQM, behavioral psychology, continuous improvement, just-in-time, and the Theory of Constraints are directly applies to the sales and marketing arena. The author also shares his recent interview with Dr. J. M. Juran. An extremely valuable, comprehensive book, Sales Process Engineering is a magnificent introduction to ideas and principles that might otherwise take years to learn.

Like his other two works on Athenian Figure Vases, John Boardman offers a detailed survey of the important painters and workshops of the time, providing readers with over five hundred illustrations and a complete bibliography. Particular attention is paid to the technique and to the production and marketing of these outstanding vases as well as to the information they provide about everyday life and the way this reflects the changing fortunes of Athens through the period. We see how the increasingly diverse subject matter throws much light on Greek myths and religious practice, and how the appearance of flamboyant vases in the final phases of the Classical period seems to show Athenian painters looking back to earlier achievements in their craft. 566 illus.

Offers projects and advice on a variety of herbal crafts, including herb garden designs, and drying herbs and flowers. The book also advises on locating suppliers, setting up a workshop, and packaging, advertising and marketing. It contains dozens of herbal projects, to make, sell or give as gifts.